Posts Tagged ‘brand attacks’
  1. June 30, 2015

    Will Be Updating LawLine Course on Protecting IP from New Forms of Online Infringements

    On September 17, 2012, I along with my colleague Don Prutzman presented a program at the firm entitled How to Protect Your Intellectual Property from New Forms of Online Infringements and Brand Attacks. A lot has happened in the past three years in this area; new forms of infringement have appeared as well as new ways to respond to them. Therefore Don and I will be updating this program next month for posting on Lawline. Stay tuned.

  2. February 2, 2012

    Presentation at MENG Chapter on Protecting Your Brand and Intellectual Property from Online Infringement

    Andrew will speak at a MENG (Marketing Executives Networking Group) NY chapter meeting on Tuesday evening February 7, 2012, on protecting your intellectual property from new forms of online infringements and brand attacks. The transcript of the talk is here. This is an outline of some of what he will cover. Andrew will discuss why global infringement is a increasing and what brand owners can do to combat it.

  3. September 19, 2011

    Meng Virtual Chapter Presentation on Brand Protection on Social Media On October 12

      Andrew will speak to the Marketing Executive Network Group (“Meng”) Virtual Chapter at noon on October 12, 2011 on how brands can protect themselves on social media. The Meng Virtual Chapter has over 270 marketing executives in 35 states and in 10 countries around the world. Andrew will discuss the new online challenges that brand owners face and how they can deal with them.

  4. September 6, 2011

    Two Video Clips on Protecting Your Brand From New Forms of Online Infringements and Attacks

      Protecting your brand from new forms of online infringements and attacks is becoming increasingly difficult. The Internet is now a wild west of content formation and brand owners can no longer control the message or as the Burger King commercial used to tout, “have it your way.” So what should you do? Here are two video clips of my interview about brand protection produced by the Cornell eClips program.