Posts Tagged ‘monitoring your brand’
  1. February 2, 2012

    Presentation at MENG Chapter on Protecting Your Brand and Intellectual Property from Online Infringement

    Andrew will speak at a MENG (Marketing Executives Networking Group) NY chapter meeting on Tuesday evening February 7, 2012, on protecting your intellectual property from new forms of online infringements and brand attacks. The transcript of the talk is here. This is an outline of some of what he will cover. Andrew will discuss why global infringement is a increasing and what brand owners can do to combat it.

  2. September 19, 2011

    Meng Virtual Chapter Presentation on Brand Protection on Social Media On October 12

      Andrew will speak to the Marketing Executive Network Group (“Meng”) Virtual Chapter at noon on October 12, 2011 on how brands can protect themselves on social media. The Meng Virtual Chapter has over 270 marketing executives in 35 states and in 10 countries around the world. Andrew will discuss the new online challenges that brand owners face and how they can deal with them.

  3. September 6, 2011

    Two Video Clips on Protecting Your Brand From New Forms of Online Infringements and Attacks

      Protecting your brand from new forms of online infringements and attacks is becoming increasingly difficult. The Internet is now a wild west of content formation and brand owners can no longer control the message or as the Burger King commercial used to tout, “have it your way.” So what should you do? Here are two video clips of my interview about brand protection produced by the Cornell eClips program.