Posts Tagged ‘responding viral attacks’
  1. February 2, 2012

    Presentation at MENG Chapter on Protecting Your Brand and Intellectual Property from Online Infringement

    Andrew will speak at a MENG (Marketing Executives Networking Group) NY chapter meeting on Tuesday evening February 7, 2012, on protecting your intellectual property from new forms of online infringements and brand attacks. The transcript of the talk is here. This is an outline of some of what he will cover. Andrew will discuss why global infringement is a increasing and what brand owners can do to combat it.

  2. January 26, 2012

    Protecting Your Intellectual Property in the U.S. and Abroad from New Forms of Online Infringement and Brand Attacks

    Below is the transcript of my January 26, 2012, webinar presentation sponsored by the International Executive Resources Group focusing on protecting intellectual property here and abroad from new forms of online infringement and brand attacks. But first a word of warning. My talk runs for about 45 minutes and therefore this is a long post. Here is a quick overview of what I cover.

  3. January 11, 2012

    Webinar on Protecting IP in US and Abroad From Online Infringement and Brand Attacks

      Andrew will speak at a webinar on January 26, 2012 at 10:00 am sponsored by the International Executive Resources Group on protecting your IP in the US and abroad from new forms of online infringements and brand attacks. Andrew will begin by discussing three reasons why global infringement is a growing and what governments and copyright holders are doing here, in Europe and China to combat it.

  4. September 19, 2011

    Meng Virtual Chapter Presentation on Brand Protection on Social Media On October 12

      Andrew will speak to the Marketing Executive Network Group (“Meng”) Virtual Chapter at noon on October 12, 2011 on how brands can protect themselves on social media. The Meng Virtual Chapter has over 270 marketing executives in 35 states and in 10 countries around the world. Andrew will discuss the new online challenges that brand owners face and how they can deal with them.

  5. September 6, 2011

    Two Video Clips on Protecting Your Brand From New Forms of Online Infringements and Attacks

      Protecting your brand from new forms of online infringements and attacks is becoming increasingly difficult. The Internet is now a wild west of content formation and brand owners can no longer control the message or as the Burger King commercial used to tout, “have it your way.” So what should you do? Here are two video clips of my interview about brand protection produced by the Cornell eClips program. 

  6. August 12, 2011

    Friends Don’t Let Friends Steal Your Intellectual Property — Brand Protection in Social Media

      Andrew will be a panelist in a program sponsored by the New York County Lawyers’ Association on brand protection. The program will be held on September 13 at the Association’s Auditorium at 14 Vesey Street, 2nd Floor in N.Y. Other panelists are Sarah Feingold, general counsel at Etsy, Inc. and James Grimmelman, Associate Professor at New York Law School and a member of its Institute for Information Law and Policy.

  7. July 5, 2011

    Part # 2: More On Protecting Your Brand Against New Forms of Online Infringement and Challenges

      Here is the 2d part of my video interview with the Cornell eClips program on brand protection on the Internet. Part 1 of the interview is here. Q. What Are Some More Low-Cost Suggestions for Dealing with Online Infringement? A. You may want to pay the infringer to migrate elsewhere; a payment sounds counter-intuitive but the money you spend may be less than the cost of a lawsuit.

  8. June 27, 2011

    Some Suggestions About Protecting Your Brand Against New Forms of Online Infringements

    Protecting your brand from new forms of online challenges has become  increasingly complex. The Cornell eClips program was kind enough to interview me on this subject. eClips, created by Cornell University, is the world’s largest and highest quality source of on-line video on leadership, entrepreneurship and business with more than 15,000 + clips.  Here is the first part of the interview.

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